https://vimeo.com/265069200 Lunchbox Alchemy is exploding and I have had a front row seat. I moved to Bend, Oregon a little over 5 years ago and started a friendship with a talented graphic designer and fellow craft beer fanatic who was doing some work for a new start up. That startup was Google. Just kidding, it... Continue Reading →
Why I Will Never Trust YouTube Again. Plus, essential tips from a video producer about creating cannabis video.
I'll fully admit that this video opens with a rant about YouTube. But it's a good cautionary tale if you are planning on posting cannabis video. Afterward, I share with you my tips for creating cannabis video that will save you time and money. https://vimeo.com/265120917 Scojo: Hey, everybody. Scojo the Herb Advisor here. Boy, this... Continue Reading →
What’s In My Weed? The 411 on Testing Cannabis.
Every stoner has that story of when they swear someone gave them something that was “more than weed”... That’s exactly why the states who legalized cannabis decided to implement required testing procedures. Well that, and they wanted the revenue that comes from taxing it. But that’s another story. Back in the day, I used to... Continue Reading →
On The Floor At THC Fair 2018
https://vimeo.com/267173026 If you know anyone who knows Joe Rogan, could you pass this video along to him for me? Why? Patience, young Grasshopper. Watch the video. Many of you don’t know this, but I was in fact a television meteorologist for many years. Yes, this dork is me: For five of those years I was... Continue Reading →
Why Video Marketing Is No Longer An Option
If you’re a cannabis business and you’re not putting some level of investment into cannabis video, you are about to miss out on being a part of 80% of the content that is expected to be consumed in 2019. That’s right, according to a study done by Cisco and posted on LinkedIn recently: https://www.linkedin.com/pulse/2019-80-worlds-internet-traffic-video-cisco-study-kathleen-kurm/ Being... Continue Reading →
To Brand Or Not To Brand.
https://youtu.be/-8SZ2WWQkSY It may not look like it, but I actually pay attention to branding, and not just in the cannabis industry. At first I hated it, because whilst working at an unnamed major software/gaming company, I felt like our "brand" was one of my biggest restrictions to my creative-based job. The other companies I worked... Continue Reading →
Dealing Dope With David
https://vimeo.com/267170198 I remember watching an interview with David Tran where he told the story of how they released Dope Magazine to the public at Hempfest in Seattle. I wasn’t high when I heard it, yet I found myself instantly transported back to a memory from years ago when I was walking the beat at Hempfest... Continue Reading →
Cannacon Seattle 2018 Sizzle Reel
Greetings and Salutations, my babies! Scojo the Herb Advisor coming to you with my dork-o-meter running at an all time high. If you’re not one of my 4-5 followers, you haven’t been privy to the fact that I am the single biggest cannabis dork that is currently walking this blue marble. But I let my... Continue Reading →
More Cannabis Money, More Cannabis Problems.
https://youtu.be/h673J_hc958 I believe it was Biggie Smalls who said, “More money, more problems”. But I also believe it was Malcolm Forbes who said, “Money may create more problems, but I highly encourage you to take them on”. Cannabis may be the fastest growing industry in the United States, but outside of government regulations, money is... Continue Reading →
Marketing Marijuana (feat. Foot Traffik)
https://youtu.be/1yIzoTDJSaM If you are cannabis business looking for professional marketing help, check out the above video featuring my interview with Guillermo from Foot Traffik, a cannabis marketing firm out of San Francisco. Marketing is a bitch. It is a bitch on so many levels. I can almost guarantee you that every business looks back on... Continue Reading →